Ekimetrics vs Launch Consulting: full comparison for 2026
Quick verdict
Ekimetrics (4.0/5) edges ahead of Launch Consulting (3.9/5) overall. Ekimetrics is the better choice for marketing-led companies tying AI to measurable returns. Launch Consulting is the stronger option for microsoft-centric companies on the US West Coast. The right choice depends on the size of your program, your budget, and whether you want the same firm to build what it recommends.
Ekimetrics vs Launch Consulting: head-to-head summary
| Criterion | Ekimetrics | Launch Consulting |
|---|---|---|
| Founded | 2006 | 2005 |
| HQ | Paris, France | Bellevue, USA |
| Team size | 400+ | 500–1,000 |
| Rating | 4.0 / 5 | 3.9 / 5 |
| Primary differentiator | AI strategy anchored in marketing measurement and sustainability metrics | AI-first operating-model work with Microsoft-based builds and nearshore delivery |
| Pricing model | Project fees; rates not published | Consulting fees; rates not published |
| Min. engagement | Not disclosed | Not disclosed |
| Primary tech stack | Google Cloud, Azure, Python | Azure, Microsoft Copilot, Power BI |
| Industries served | Retail, Consumer goods, Luxury, Automotive, Financial services, Healthcare | Healthcare, Retail, Technology, Financial services |
Ekimetrics vs Launch Consulting: overview
Ekimetrics
Ekimetrics was founded in Paris in 2006 and has 400+ data scientists and consultants across Paris, London, New York, Hong Kong, and other offices. Best known for marketing-mix measurement, it has added AI strategy and sustainability analytics, and in February 2026 it bought Actable, a customer analytics software company. Strategy engagements start from outcomes you can measure, such as marketing return or emissions. The scope is narrower than a general AI roadmap but much easier to tie to a budget line.
Launch Consulting
Launch Consulting Group was founded in 2005 and is based in Bellevue, Washington, with offices in Buenos Aires and Hyderabad. The Planet Group, owned by Odyssey Investment Partners, bought it in 2022 and later merged its Strive and Future State consultancies under the Launch brand. A managing director of AI, appointed in 2023, leads its "AI first" practice, which covers strategy, data work, and Microsoft-based builds. Its strongest base is Fortune 1000 clients in healthcare, retail, and technology.
Services and capabilities: Ekimetrics vs Launch Consulting
| Capability | Ekimetrics | Launch Consulting |
|---|---|---|
| Readiness assessment | ✗ | ✗ |
| Use-case prioritization | ✓ | ✗ |
| TCO / ROI modeling | ✓ | ✗ |
| AI governance & EU AI Act | ✗ | ✗ |
| Build vs. buy advice | ✗ | ✗ |
| Audit of live AI programs | ✗ | ✗ |
| Change management | ✗ | ✓ |
| Can build what it recommends | ✓ | ✓ |
Frameworks and platforms: Ekimetrics vs Launch Consulting
| Framework / platform | Ekimetrics | Launch Consulting |
|---|---|---|
| EU AI Act | N/A | N/A |
| GDPR | N/A | N/A |
| NIST AI RMF | N/A | N/A |
| AWS | N/A | N/A |
| Azure | ✓ | ✓ |
| Google Cloud | ✓ | N/A |
| Databricks | ✓ | ✓ |
| Snowflake | N/A | N/A |
Pricing comparison: Ekimetrics vs Launch Consulting
| Criterion | Ekimetrics | Launch Consulting |
|---|---|---|
| Minimum engagement | Not disclosed | Not disclosed |
| Engagement models | Strategy & roadmap engagement, Delivery team, Ongoing advisory | Strategy & roadmap engagement, Delivery team |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Ekimetrics vs Launch Consulting
| Dimension | Ekimetrics | Launch Consulting |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Retail, Consumer goods, Luxury | Healthcare, Retail, Technology |
| Best use cases | Measuring and reallocating marketing spend with AI models., Sustainability reporting and emissions analytics. | AI-first operating-model plans for Microsoft-centered companies., Copilot and Azure AI rollouts after a strategy phase. |
| Typical project type | Strategy & roadmap engagement | Strategy & roadmap engagement |
Ekimetrics vs Launch Consulting: pros and cons
| Ekimetrics | |
|---|---|
| + | Ties each AI use case to a number finance already tracks |
| + | Marketing-mix and customer analytics experience going back to 2006 |
| + | Sustainability and emissions analytics are rare among AI strategy firms |
| + | Delivers the models as well as the plan |
| - | Narrower than a general AI strategy firm, centered on marketing and sustainability |
| - | The Actable acquisition (February 2026) is still being integrated |
| - | Little change-management practice |
| Launch Consulting | |
|---|---|
| + | Focus on operating-model change, beyond tools alone |
| + | Nearshore delivery from Buenos Aires keeps build costs down |
| + | Strong Microsoft stack experience for Copilot and Azure programs |
| + | Years of data platform work for Fortune 1000 clients |
| - | Private equity owned since 2022, with three firms merged under one brand |
| - | Mostly built around Microsoft technology |
| - | Smaller international footprint than the global firms |
Who should choose Ekimetrics?
A typical fit: measuring and reallocating marketing spend with AI models.
AI strategy anchored in marketing measurement and sustainability metrics. Minimum engagement is not publicly disclosed. Works best with clients in Retail, Consumer goods, Luxury, Automotive, Financial services, Healthcare.
Who should choose Launch Consulting?
A typical fit: AI-first operating-model plans for Microsoft-centered companies.
AI-first operating-model work with Microsoft-based builds and nearshore delivery. Minimum engagement is not publicly disclosed. Works best with clients in Healthcare, Retail, Technology, Financial services.
Decision matrix: Ekimetrics vs Launch Consulting
| Your situation | Recommended choice |
|---|---|
| Your board wants a costed, sequenced roadmap within a quarter | Ekimetrics |
| You already run AI that is missing its targets | Neither offers a separate audit; ask for a scoped review |
| Regulators will ask how each AI system is governed | Neither lists governance work; add a specialist |
| AI will change roles and processes for many staff | Launch Consulting |
| You want the strategy firm to build the result too | Both can deliver after the strategy |
| Your budget is at the lower end | Compare: Ekimetrics (Not disclosed) vs Launch Consulting (Not disclosed) |
| You need a large team across many countries | Launch Consulting |
Use case fit: Ekimetrics vs Launch Consulting
| Use case | Ekimetrics fit | Launch Consulting fit | Winner |
|---|---|---|---|
| Measuring and reallocating marketing spend with AI models. | Strong | Limited | Ekimetrics |
| Sustainability reporting and emissions analytics. | Strong | Limited | Ekimetrics |
| AI-first operating-model plans for Microsoft-centered companies. | Limited | Strong | Launch Consulting |
| Copilot and Azure AI rollouts after a strategy phase. | Limited | Strong | Launch Consulting |
Verdict: Ekimetrics vs Launch Consulting
Ekimetrics (4.0/5) is the stronger overall choice for most AI Strategy Consulting projects. AI strategy anchored in marketing measurement and sustainability metrics.
Launch Consulting (3.9/5) is worth a look if you need copilot and Azure AI rollouts after a strategy phase. If your situation matches that, Launch Consulting is a competitive option.
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Ekimetrics vs Launch Consulting FAQ
Is Ekimetrics better than Launch Consulting?
Ekimetrics (4.0/5) scores higher overall, but "better" depends on your use case. Ekimetrics's strongest advantage: ties each AI use case to a number finance already tracks. Launch Consulting's strongest advantage: focus on operating-model change, beyond tools alone.
How do Ekimetrics and Launch Consulting differ in pricing?
Ekimetrics's pricing: project fees; rates not published. Launch Consulting's pricing: consulting fees; rates not published. Any hourly bands shown come from Clutch, not a published rate card, so a scoping call is still needed for a project quote.
Which is better for enterprise: Ekimetrics or Launch Consulting?
Launch Consulting is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each consultant before shortlisting.
What are the main differences between Ekimetrics and Launch Consulting?
Ekimetrics's primary differentiator is: AI strategy anchored in marketing measurement and sustainability metrics. Launch Consulting's primary differentiator is: AI-first operating-model work with Microsoft-based builds and nearshore delivery. They also differ in team size (400+ vs 500–1,000), minimum engagement (Not disclosed vs Not disclosed), and primary industries served (Retail, Consumer goods vs Healthcare, Retail).
Verify all details directly with each consultant before making a decision.